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What is Digital Marketing ?
Digital marketing is a kind of marketing where we uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms like Google, Facebook Instagram, youtube, to promote products and services.
Benefits of Digital Marketing ?
1. Reach to Targeted and Right Audience
As Digital Marketing Platforms like Facebook, Instagram, Google, YouTube etc. uses the Customer Data and their behavior they know the need of that customer and it’s helps us to shows our Brand / Product / Services only to those customers who are interested to buy.
2. Global Reach
In Digital Marketing we can target any Specific location in all around the world
3. Lower cost.
Digital Marketing is very Cost Efficient and Economical, because in majority of Advertisement we only Pay when the user watch, click or engaged with our advertisement.
4. Trackable, measurable results.
web analytics and other online metric tools like samerush , Google trend, Meta makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
5. Helps in Building Brand Value.
As Most of the world population is busy on Social media like Facebook, Instagram, Youtube, we can Promote our product/service on every such platform can show our product or service multiple times a day which will create long time presence in customer mind and helps in creating trust and brand value.
Types of Digital Marketing ?
Social Media Marketing
It’s estimated that more than 2.9 billion people use social media in all over world, and that number is likely to continue to raise over time. that’s why most of Businesses use Social Media Marketing to Make their brand Value, to engage new customer, Further social media marketing has so many platform to run Advertisment campaign.
- Youtube
- TikTok
Search Engine Optimization (SEO)
SEO is a technique to optimizing your website and online profiles to rank higher in the search results of search engines like Google, Being Yahoo etc.so you can get noticed by potential customers. National, international, and local businesses alike can benefit from SEO services..
Pay Per Click (PPC) Advertising
Pay per Click (PPC) is the most faster way to get an online sell because in this method advertiser pay only when a user click on the searched result or image that have been shown to him through Google Search Ads, Display Ads
Content Marketing.
In this Marketing we helps user by giving him content related to a specific topic about which the user wanted to learn, and sometimes the user made their decision based on of such content
example :- blogging, vlogging,
Email / SMS Marketing
Email / SMS Marketing is the second stage of marketing, where we target the customers who have already been engaged through signing-up on website, purchased any product / service. In this marketing we inform our customer about new product launch, discounts or updated these kind of marketing helps business make relations with customer.
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Taba Rajen infrastructure development Pvt Ltd
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